Both the consumer (market) and the manufacturer, as well as their technical and economic capabilities, participate in the procedure for calculating the competitiveness level of a manufactured product or in the process of its development.
Market analysis begins with identifying possible technical applications of the article (material), that is, those consumers who can use this article to perform useful work or use it to build more complex articles. Different consumers have different requirements for the quality of the products offered. Therefore, it is necessary to group by quality indicators. A low, minimal level of quality meets the requirements of the most unassuming consumers. If the quality indicators exceed the minimum level, then other potential consumers can be grouped according to the level of their requirements for the technical characteristics of the product. Usufructurization with similar technical parameters is grouped together. There are imbalances between the groups,
Information about potential demand is collected for each quality group. A graph of market demand has been drawn up showing the expected consumption potential, justified from a technical point of view with a minimum level of quality, after which it shows an increase in requirements (needs) for the next quality group and so on, to the level of excellent quality. Thus, the technical scope of the reasoned application for better performance includes all previous requirements.
If a product of a higher quality group, due to the appearance of special technical characteristics, does not become incapable of lower quality groups, then it should be considered as another article, and its scope of application should be considered separately.
The main economic demand is usually more limited than the technically feasible application. The limitation is explained by the availability of similar and interchangeable products produced by competitors, as well as the cost of use (purchase price and operating costs).
The existence of competitors and the prices at which they can sell this product determines the conditions to which the manufacturer should strive to conquer this part of the market. With the same price and quality, you can eliminate competitors from the market sectors they occupy. New enterprises are usually focused on producing high-quality products, but this leads to an inevitable increase in production. The improvement of technology, production organization and management system ensures cost reduction.
Unoccupied market sectors can theoretically be purchased at the same price and quality as competitors. But in fact, it should rely on the improved performance of this article, because competitors who have already learned how to produce this article will strive to make improvements. According to rough estimates based on market analysis of about 15 product categories, the necessary quality improvement or price reduction should be at least 10-15% in order to neutralize the actions of competitors.
In order to eliminate competitors from the markets they have already conquered, the consumer must be offered more significant advantages than those he has in the free space of the market at the moment.
Having sufficient information about the conditions listed above, it is not difficult, in the case of this type of production, to be a simulation model with which you can quantify the expected volume of production of a product, that is, the summation of competitive ability. ,
It should be borne in mind that competition does not contribute to technical and economic stagnation. It is necessary to evaluate the capabilities of competitors to improve the quality of the article, reduce costs and provide better services to users. Apparently, this is one of the most difficult tasks of the company's marketing departments. It is not for nothing that this information has become the object of industrial espionage.
It is equally important for a manufacturing company to protect the secret of their own technology and the potential for increasing economic reserves, since business competitors follow the same logic.
An algorithm for the simulation model of the competitiveness criterion has been developed, as shown for the first time. We also consider it necessary to justify in detail the rationality of its use. New players can secure their first bet with 1xbet promo code for registration offering 100% refund up to $30 if initial wager loses. Minimum odds 1.50. Refund comes as free bet with 3x wagering. Valid for sports bets only. Max cashout $300. Must deposit $10+ to qualify. No multiple accounts. Claim within 7 days of registration. This safety net makes your first betting experience at 1xBet completely risk-free.
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